What's up with Negotiation

Negotiation. Just one more step in the real estate process. And frankly, it's not the last. Yet this is one of the most crucial steps in the acquisition process. Not because your haggling for price (which is important). But because you need to be patient. Time. That's the name of the game. If you've fallen in love with the real estate property, or need it immediately, your most important negotiating tool has just disappeared. It's about giving ownership the opportunity to meditate on it's choices.

Now granted, if you are buying/renting in a hot spot this whole idea of time works against you and seller/landlord wins. One of the most amazing negotiators spent 2.5 years negotiating the right price for the right space. He wasn't in a hurry. He'd come back to multiple choices and ask if they can beat this price. Some did, some could not or would not. It didn't matter. He knew what he was looking for and he waited till his opportunities could provide it for him.

That is why it is so important for small business owners to be patient. They have an opportunity to work with a broker that has nothing but time. And a good broker will never work for the deal; they work for the small business owner.